Advertising Wisdom

There are times when some overpaid individual in a major advertising agency has a moment of brilliance laced with a touch of humanity. Here are the products of two such moments. Ask not why I have hoarded these two passages for years. Read them and you will probably understand.

"Life isn't about keeping score. It's not about how many people call you and it's not about who you've dated, are dating, or haven't dated at all. It isn't about who you've kissed, what sport you play, or which guy or girl likes you. It's not about your shoes or your hair or the color of your skin or where you live or go to school. In fact, it's not about grades, money, clothes, or colleges that accept you or not. Life isn't about if you have lots of friends, or if you are alone, and it's not about how accepted or unaccepted you are. Life just isn't about that. But life is about who you love and who you hurt. It's about how you feel about yourself. It's about sticking up for your friends and replacing inner hate with love. Life is about avoiding jealousy, overcoming ignorance, and building confidence. It's about what you say and what you mean. It's about seeing people for who they are and not what they have. Most of all, it is about choosing to use your life to touch someone else's in a way that could never have been achieved otherwise. These choices are what life's about." ~Nike ad~

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." ~ Apple Computer Advertisement

Bloody Brilliant!

6 comments:

  1. Too bad more ads weren't like that. But then if there were, people might eventually start to get the message that relentless consumerism and endless economic "growth" in which we eat the earth like a cookie might not be for the best, so they'd be hurting their "bottom line."

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  2. Well the text in those ads may sound good but it's just driving the psychological manipulation to a further stage of sophistication.

    As to the Nike one: how dare anyone pretend to be some wise person and then tell me what life is about? No, life is not about those stereotyped nonsensical things that may sound to our corrupted brains like good sense. Take this one for example: "Most of all, it is about choosing to use your life to touch someone else's in a way that could never have been achieved otherwise. These choices are what life's about." The sentence is meaningless mock-heroics, a one-size-fits-all vague fashionable mission statement that could be applied to anything at all without turning a hair.

    And as for the Apple advert, what's good about that? It's a lot of stuff that's dead easy to make up and not mean any of it. It's an attempt to vilify the Microsoft software and non-Apple PC architecture as being the choice of conformists, with the use of spurious poetics.

    Please Beth and Paul for your own sakes don't tell the world when you have been suckered.

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  3. I think I was in high school when I added those to my quote hoard. However, sometimes it takes stating the obvious (especially in this country) to get people to realize how stupid they really are.

    Vincent ~ I love the fact that you are brutally honest about things. It is an admirable quality!

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  4. Thanks Beth. It's easy for you to say that, since you have the good fortune not to be my wife, who would appreciate a little tact to go with the honesty.

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"Stranger, if you passing meet me and desire to speak to me, why should you not speak to me? And why should I not speak to you?" ~Walt Whitman

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